Industry Talk
Experience? Who needs that eh…
Ray Eglington, group managing director of Four Communications Group and current chair of the Middle East Public Relations Association (MEPRA) share his views on how the PR profession is practiced …
The game has changed
In a world of constant digital evolution, is PR still relevant, asks Ahmad Itani, chief operating officer at Cicero & Bernay
The Hunting Grounds
Iain Akerman
The Survival of the Fittest Era
The Saudi market: a survival game
Saudi Arabia: an Atmosphere of Optimism and Trust
Ghada el Khatib: the Giant Leap?
Myrna Abou Mrad: Ahead to Full Circle Adventures
Carole Hayek: the Lateral Shifter
Peter Mouracade: the Race is On
Sasan Saeidi offers some guidance for the year ahead
Don’t Throw the Baby out with the Bathwater
Eric Hanna
Marketing Accountability: Subway or the Highway
On Selecting an Ad Agency... Clients Talk
