Industry Talk
- The game has changed
In a world of constant digital evolution, is PR still relevant, asks Ahmad Itani, chief operating officer at Cicero & Bernay
- The Hunting Grounds
Iain Akerman
Independent agencies are being snapped up at an increasing rate globally, but not here in the Middle East. Why?
- The Survival of the Fittest Era
- The Saudi market: a survival game
- Saudi Arabia: an Atmosphere of Optimism and Trust
- Ghada el Khatib: the Giant Leap?
- Myrna Abou Mrad: Ahead to Full Circle Adventures
- Carole Hayek: the Lateral Shifter
- Peter Mouracade: the Race is On
- Sasan Saeidi offers some guidance for the year ahead
- Don’t Throw the Baby out with the Bathwater Eric Hanna
- Marketing Accountability: Subway or the Highway
- On Selecting an Ad Agency... Clients Talk
- An Agency Will Live and Die by its Culture Nadim Khoury