Industry Talk
Don’t Throw the Baby out with the Bathwater Eric Hanna
For an increasing number of advertisers, a physical presence in markets has become a luxury that can no longer be sustained, with regional-based models of operation being revived. Will such …Marketing Accountability: Subway or the Highway
In a first of its kind in the MENA region, Magna Global & SUBWAY recently conducted a market study in the QSR (Quick Service Restaurant) category.
On Selecting an Ad Agency... Clients Talk
An Agency Will Live and Die by its Culture Nadim Khoury
The publishing Industry in Search of a Second Life Warren Singh-Bartlett
The Power of Two
The Pairing of Old with New Aoun Shaar
The Excruciating Demise of the Printed Word Jad Haidar
Shifting Perceptions Gamal Mokhtar
On the Way to Full Content Autonomy
Has Print Given its Last Heartbeat? Krikor Khatchikian
The Meaning of EFM… It’s all in the Name Mustapha Tabba
Are Signs Ahead Good or Bad? ArabAd staff
The Road Ahead for OOH