Industry Talk
- How to successfully market brands in times of ever-changing consumer mindsets
What actions can a globally active brand take to remain desirable to consumers in times of change? Natalie Shardan, Managing Partner Serviceplan Middle East, uses the example of tourism destination …
- Gray Mackenzie’s Ralph el Kahi: ‘Still room for growth within the supermarket sector in Lebanon’
Ghada Azzi
Gray Mackenzie’s Ralph el Kahi talks inflation, consumer behavior and the impact on supermarkets in Lebanon
- Data transparency reignites Gen Z advertisers Edward Siavo
- 2023: A year of “middles” in the Lebanese market Tarek Chemaly
- Advertising Investments in Lebanon in 2023: A Remarkable Leap Forward Naji Boulos, IAA Lebanon
- Changing habits over Ramadan could require brands to rethink their advertising strategies Terry Kane, The Trade Desk MEA
- Saudi Arabia: The final frontier Iain Akerman
- Saudi Arabia, the new hub for the events industry in the Middle East Iain Akerman
- Riding the Wave of Change: Transformative Trends in Advertising – by Terry Kane of The Trade Desk
- Mohammed Fouladkar, the CEO who leads by example Ghada Azzi
- Women role in Saudi Arabia’s creative and entrepreneurial revolution Iain Akerman
- Five ways the FMCG industry contributes to the economy Naji Haddad
- COP28 to drive demand for PR services in the UAE Firas Sleem
- Combatting Fake News: The EU's Motivations, Strategies and Challenges Ghada Azzi