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- The Role of AI in Transforming Experiential Retail
Karl Escritt, Like Digital & Partners
Shopping is becoming more streamlined as retailers harness AI technology for personalisation, gamification and support, says Karl Escritt, CEO of Like Digital & Partners.
- Proven Marketing Strategies that Propel Startups to Stardom
Hedaa Ashraf Abd ElHamed, LA3EB
Hedaa Ashraf Abd ElHamed, social media & influencers senior marketing manager at LA3EB, highlights the most effective marketing strategies and essential growth tactics for every startup, while she stresses on …
- In the ‘NOW’ era, Middle East marketers should prioritise payback periods and cashflow Paul Wright, AppsFlyer
- TikTok drives impact for Mondelez in Saudi Arabia
- OMG's TRKKN MENA becomes a Google Sales Partner within five months of local launch
- 16 content creators selected as part of MAGNITUDE's 'Digital Stars' program
- Seven trends to keep an eye on in the marcomms industry in 2023
- Akasa Air Partners with WebEngage to enhance customer engagement
- Industry experts share social media trends expected in 2023 ArabAd's staff
- Four tactics to help Middle East marketers weather the tough times of 2023 Paul Wright
- WPP acquires data-driven influencer marketing agency Goat
- Online video emerges as an effective format in an evolving media landscape