TAGS
- LG Electronics kicks off ‘Life's Good’ global campaign, with a message of optimism and a refreshed brand identity by Wolff Olins
LG Electronics has unveiled its brand-new ‘Life’s Good’ campaign globally, embarking on various ‘Brand Reinvent’ initiatives, in partnership with global branding consultancy Wolff Olins.
- Promomedia introduces Iraq’s first-ever and largest 3D LED billboard
- Pikasso's partnership with Hic Mobile to help amplify OOH/DOOH campaign's reach and performance via mobile advertising
- WOO president Tom Goddard paints a bright picture for OOH in booming MENA region
- Pikasso Italia launches its "Milano Collection" via Elisabetta Benassi's artwork
- Saudi Signs Media, a driving force of change within the Saudi OOH advertising industry Ghada Azzi
- Pikasso Group launches in the Italian market as Pikasso Italia
- The Media Connector launches DOOH operations in the UAE
- Hypermedia launches Z Gallery, a premium OOH art experience
- A captivating DOOH innovation brought by du and Havas ME ArabAd's staff
- Entertainment and Media will be the leading sector for DOOH advertising over the next 12 months, study shows
- WOO launches global guidelines for OOH Audience Measurement ArabAd's staff