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- InsightLab ME, a new market research company launches in the region
- Data Clean Rooms – The Key to Collaborating on Marketing Analytics in a Privacy-First World
Paul Wright, AppsFlyer
Data clean rooms are a vital tool for today’s advertisers. Paul Wright, General Manager Western Europe and MENAT at AppsFlyer how 'Data Clean Rooms are the key to collaborating on …
- UAE Brands are prioritising AI but lack the right execution skills
- AI-powered digital marketing platform, Grower, is launched
- Unilever named Creative Marketer of the Year at Cannes Lions 2024
- TikTok boosts overall business impact for Kraft Foods in Saudi Arabia
- New study from Snapchat and MCN finds that authentic connections elevate influencer trust and drive brand engagement
- Marketing needs new superheroes: CMO Barometer 2024 Results
- MCN launches influencer marketing practice for MENAT clients
- Marketers are failing to measure the full impact of their marketing investments, finds WARC
- New research highlights transparency and quality lessons for MENAT advertisers
- TikTok's Season 2 of 'Moving Topics' features Nissan and TBWA\RAAD