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Marketing in an AI-driven world
Neel Pandya
The disruptions brought over the past few years have revolutionized the way we work, shop and consume data. Even education institutions, restaurants and retail businesses that had a strong offline …
Online video emerges as an effective format in an evolving media landscape
A TikTok and WARC report: When entertainment meets effectiveness - a guide to maximising impact
WARC Awards for MENA Strategy 2022 - Insights uncovered
Five reasons why ChatGPT is not a silver bullet for marketing
Laura K. Inamedinova
Sustainability, metaverse among brands' priorities in the Middle East, finds Deloitte survey
TikTok, the ideal addition to a marketer's Ramadan media mix, says study
GroupM’s newest agency EssenceMediacom launches in 120 offices globally
Performance marketing platform Admitad to become part of new parent holding company, Mitgo
WARC reveals insights from the winners of the 2022 IPA Effectiveness Awards
Top five trends that will shape the media and advertising industry in 2023
The State of Loyalty in the Kingdom of Saudi Arabia
Ashish Sinha
adidas, Castrol, Hilton, and Saudi Telecom among the brands shortlisted at WARC Awards for MENA Strategy 2022
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