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- Marketing Accountability: Subway or the Highway
In a first of its kind in the MENA region, Magna Global & SUBWAY recently conducted a market study in the QSR (Quick Service Restaurant) category.
- New Book to Challenge Perceptions on the Saudi Market
Ahmad Abu Zannad
The Kingdom of Saudi Arabia is not an easy place for things to take root. The desert climate often proves harsh and unforgiving, making it ill-suited to many of the …