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Abdulla Al Masaood & Sons Motorcycles appoints Memac Ogilvy Lebanon as its digital partner
Perfetti Van Melle’s Mentos Gum to sponsor Al-Awwal Park Stadium in Riyadh

Orchard Clips to represent footage agency DVArchive-Retrofootage
OOH Capital grows its global expansion with new partnerships
FEER McQUEEN and Consultics seal strategic partnership
WPP and Sprinklr to bring AI-powered customer experience management solutions to brands
Arabian Publishing Media and Beautiful Minds Media GmbH launch Madame Magazine Arabia
The Bold Group joins Athar Festival
Pikasso Jordan teams up with Carrefour to launch the Supermarket 2m2 Network
Adjust and Mobmio to accelerate mobile industry growth in the MENA region
Core42 and Publicis Groupe Middle East partner to advance Generative AI for the regional marketing industry
$TBWA\RAAD and Core42 join forces to enhance creative expression in the Arab world through AI innovation$ TBWA\RAAD and Core42 join forces to enhance creative expression in the Arab world through AI innovation

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