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The Duality of Everything – AI Included Azhar Siddiqui
Azhar Siddiqui, Managing Partner, Mediaplus Middle East, reflects on the duality of everything— AI included.How virtual brands can increase profit without increasing costs Naji Haddad
Naji Haddad, MENA General Manager at Deliverect, explains what virtual brands are all about and the advantages they can provide to restaurant and dark kitchen owners.
Sustainability to drive shareholder value for your business Rohan Chopra
Return on Relationship (RoR): Driving Success in Advertising Sarmad Hyder
Four tactics to help Middle East marketers weather the tough times of 2023 Paul Wright
How to drive and measure impact this Ramadan Rasheeqa Jacquesson
Marketing in an AI-driven world Neel Pandya
Creative Revitalization: Can Lebanon regain its status as a creative hub in the Middle East? Ghada Azzi
Five reasons why ChatGPT is not a silver bullet for marketing Laura K. Inamedinova
Preserving the Integrity of Advertising: A Call to Action for the Industry by Sami Saab
A Super Bowl with little purpose Thomas Kolster
Lebanon Advertising Investments in 2022: the figures Naji Boulos