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Preserving the Integrity of Advertising: A Call to Action for the Industry by Sami Saab
Sami Saab, founder and creative director of Beirut-based PHENOMENA agency, addresses the challenges facing the advertising industry in Lebanon and globally. He notes the absence of effective communication strategies, thoughtful …
A Super Bowl with little purpose
Thomas Kolster
“Product, product, product was driving Super Bowl this year. Purpose and sustainable communication were left on the bench,” writes Thomas Kolster, one of the most notorious marketing experts in the …
Lebanon Advertising Investments in 2022: the figures
Naji Boulos
2022, this was the year that was for Lebanon’s ad industry
Tarek Chemaly
Dory Chamoun on revolutionizing the approach of ad agencies in Saudi Arabia
Ciaran Bonass on the pulse of the Saudi ad industry
Omar Alabdali: 'If foreign agencies want to invest in Saudi Arabia, they need to invest in Saudis'
Rami Husseini: 'The potential for brands in the Saudi marketing and advertising fields remains huge'
Rawad Eldahouk: 'Saudi Arabia is less of an ‘El Dorado’ and more like the California Gold Rush'
Marc Lawandos on the Saudi ad industry: 'this is a market for the brave'
How can the ad industry create a greener tomorrow?
Jennifer Al Ghorayeb
The Rise and Fall of Brand Purpose
Saad Al Abbasi
