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The great mismatch: What brands need vs what major PR agencies focus on Amani Ghanem, Keel Comms
‘Navigating the intricacies of brand-PR agency relationships is often hindered by a lack of clarity on brand requirements, which leads to a significant gap emerging between what brands truly seek …An unstoppable force: Why influencer marketing will dominate the future of MarCom Marwa Kaabour
'Harnessing the power of social media influencers to promote products and services has already made a significant impact on the way businesses communicate with consumers. As we peer into the …
Five ways the FMCG industry contributes to the economy Naji Haddad
Data-driven advertising key to reaching back-to-school shoppers in the UAE Terry Kane
COP28 to drive demand for PR services in the UAE Firas Sleem
Technology and the pursuit of self-discovery Nadim Khoury
Why brands need to focus on cultural relevance to succeed in Saudi Arabia Ahmed Saadoun
What Gen Z want from brands? An actual Gen Z tells it all
ChatGPT and Bard Plugins — New revenue stream for eCommerce brands is the next opportunity for marketing measurement Sue Azari
Are you not entertained? Annie Arsane, TikTok
Marketing hiring AI as an assistant Roger Halaby
The Duality of Everything – AI Included Azhar Siddiqui