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The PR behind Jeanne-Claude & Christo’s wrapped Arc de Triomphe
Mark Tungate
Why the jaw-dropping artwork was a public relations challenge.
The Right Talent is Key to Outperform Competitors
Tom De Waele
Tom De Waele, Managing Partner at Bain & Company Middle East shares his viewpoint about recruiting and retaining the right talent.
Firas Mghames: 'Let’s Be Da Vinci: Crossbreeding Talent and Creativity'
Firas Mghames
Five questions practitioners should ask before they begin their MMM journey
Dimple Dinesh
Protect your online reputation or perish recommends Ayad Nahas
Ayad Nahas
What’s in store for the Middle East gaming industry?
Firas Mghames on How the Hybrid Model Can Speed Up Digital Transformation
Firas Mghames
Retail experiences drastic changes in shopping trends
Ayad Nahas
'Climate was the big loser in this year’s Super Bowl – and so were you' - Thomas Kolster's take on SuperBowl LV
Thomas Kolster
S2C's cry of frustration from a growing disillusion in a bleak future
Entrepreneurship Demands Strength of Mind... Shailesh Dash Explains
Shailesh Dash
AR moves from novelty to necessity for marketers across the Middle East
Vishal Badiani
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