‘Flip the Morning’ a new film by VMLY&R Dubai to promote Betty Crocker pancakes
Posted on 2021 Nov,10  | By ArabAd's staff

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VMLY&R Dubai has rolled out a new campaign film to promote Betty Crocker’s pancake mix. 

Based on the premise “Flip the Morning” with Betty Crocker pancakes, the film was shot by the production house, Good People, and directed by Paul Butterworth.

“Flip the Morning” was conceived by VMLY&R along with the Betty Crocker team, to communicate that the best way to start your day and turn around any mood (the flipping of one’s morning) is by making a Betty Crocker pancake. 

This was carried forward to the execution of the film as well; because in this 30-second spot, we see everything flipping. Just like one would flip a pancake. And with it, turn around a boring morning into an unexpected but delicious breakfast time.

This is a film that is sure to appeal to the entire family who may endorse the flipping game as part of their morning ritual when cooking pancakes.




Advertising Agency: VMLY&R, Dubai, UAE

Chief Creative Officer: Kalpesh Pathankar

Creative Director/ Copywriter: Giorgia Fattoracci

Senior Art Director: Ivan Bormaister

Account Manager: Maria Jabbour

Senior Account Executive: Spiro Malak

Producer: Shubha Barril

Production House: Good People

Director: Paul Butterworth

Producer: Chantal El Haber