#StayCloseFromFar, Stories of connections brought to you by Nescafé Arabia

Posted on 2020 May,17

For a brand that celebrates human connections it was frustrating for Nescafe to see how everyone everywhere was calling for social distancing.

Therefore, the brand took this as an opportunity to celebrate the fact that they are not socially distant at all, on the contrary, they are more socially connected than ever yet only physically distant.

So they transformed @Nescafearabia Instagram grid into a building made up of different balconies where each person shares their story of connections.

Then they called for UGC asking people to submit their stories. Each story will then be celebrated by its own illustration and added to the Nescafe evergrowing building.

This is such an engaging ongoing campaign, where each separate stories illustrate how people today are managing to #StayCloseFromFar.

Credits:

Agency: Publicis Middle East

ECD: Rana Najjar

CD: Jaison Samuel ben

Senior Art director: Marco de Albuquerque

Illustrator and Multi media Designer: Ritu Poojari

English copywriter: Jessica VanDerBerg

Arabic copywriter: Anas Shaherli

Head of AV production: Wael Said

Client Services Directo: Maya Khammar

Associate Director: Abdel Rahman Hassouna