An invitation to come and devour music at the Philharmonie de Paris
Posted on 2017 Sep,13  | By ArabAd staff

In January 2015, the Philharmonie de Paris opened its doors, hosting the Orchestra of Paris and symphonies from around the world, as well as musicians of all backgrounds, delivering a plethora of musical discoveries. With exceptional acoustics, international programming, new types of concerts and interactive workshops, it promises to lure in even the most demanding of music-lovers, not to mention amateurs and families alike.

Since its inauguration, the Philharmonie de Paris has worked on the principle of accessibility and open-mindedness, towards music and people. 

Its most recent outdoor campaign reflects that direction and spirit.

Under the tagline “no limits to music”, BETC Paris has created three appetizing visuals with a colourful pop aesthetic: a crispy piano keys in a chip box, spaghetti cable jacks or a mouth-watering ball of creamy violin ice-cream. The eye-popping visuals with their mixed references to food and music have a clear message - come and devour music at the Philharmonie de Paris.

The institution is hoping to tear down barriers between different musical styles and their audiences.



Agency: BETC Paris

CCO: Rémi Babinet

Creative Directors: Francis de Ligt, Nathalie Dupont

Art Director: Nicolas Prado

Copywriter: Clara Lafuente

Photographer: Paul & Martin