Netflix and the aftermath of binge-watching
Posted on 2017 May,25  | By ArabAd staff

Netflix has launched an online film for the Middle East and North Africa that plays on the premise that ‘just one episode’ frequently turns into four or five.

The work is of Dubai-based boutique agency Science & Sunshine; the film is for all those Netflix subscribers whose nights turn into marathon TV sessions.

The idea was to celebrate the ‘day-after-a-night-of-great-shows’ in a lighthearted way, with various women shown struggling through the following day armed with sunglasses and a gallon of coffee.




Project: New Day

Client: Netflix – Fouad Fallah, senior marketing manager, Netflix MENAT;

Rasha Omer, social media, Netflix MENA

Agency: Science & Sunshine, Dubai

Creatives: Shahir Zag, Ash Chagla

Suits: Nadine Ghossoub, Farid Hobeiche

Production house: Boomtown Productions, Dubai

Executive producer: Shane Martin

Producer: Daniel Kilalea

Production manager: Girlie Serrano

Director: Science & Sunshine

DOP: Jeff Bierman

Editor: Neda Ahmed, Cold-Cutz, Dubai

Colourist: Serene Issa, Optix, Dubai

Sound design: Mango Jam Studios, Dubai