Museum of London puts a call out for design consultancy to create its new visual identity
Posted on 2020 Sep,01

The Museum of London is looking for a new identity that reflects its "ambitions of being a shared place in the middle of it all." and has put a call out for design consultancies to develop its new image ahead of its move to another location in 2024.

The chosen consultancy should be "passionate about their mission," says the museum, and keen to share its belief in enriching "the understanding and appreciation of London and Londoners – past, present and future."

The identity will be all-encompassing, going "beyond being a logo" and "breaking the mould of existing museum brands", explains the museum.

The Museum of London says it is particularly interested in start-ups and SMEs taking up the brief either individually or in partnership. Still, it will "consider anyone bringing an innovative approach to developing a brand identity."

"Our ambition is to create a shared place in the middle of it all where all the city's stories cross and collide," says Andrew Marcus, head of communications at the Museum of London. "One of the ways we will achieve that is by building a physical new museum in West Smithfield, currently one of the largest cultural projects in Europe. Another is reimagining what it means to be a museum.

"Our existing visual identity has served us well, but our research tells us it does not reflect our vision for the future. We have a superb new brand strategy created with Londoners. We now seek a creative partner who will work collaboratively with the museum team and with Londoners to design a new visual identity ready for when the new Museum of London opens in 2024."

The TED tender can be viewed here. Submissions are due by 12:00pm on 16 September 2020.