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- New study from Snapchat and MCN finds that authentic connections elevate influencer trust and drive brand engagement
- Marketing needs new superheroes: CMO Barometer 2024 Results
Around 800 CMOs from 11 countries shared their industry forecasts for 2024 in a joint survey by Serviceplan Group and the University of St. Gallen. For the first year, the …
- MCN launches influencer marketing practice for MENAT clients
- Marketers are failing to measure the full impact of their marketing investments, finds WARC
- New research highlights transparency and quality lessons for MENAT advertisers
- TikTok's Season 2 of 'Moving Topics' features Nissan and TBWA\RAAD
- Rola Ghotmeh: ‘We adapt and move swiftly’
- Mitgo Group enters the financial services market with the acquisition of ‘Embedded’
- Roger Sahyoun on the Network's Leap in Lebanon's Advertising
- Football legend Mohamed Salah becomes brand ambassador of Visa
- Digital natives are not digitally exclusive, finds a VML research on Gen Alphas
- MEmob+ and MullenLowe Blu Kuwait forge strategic partnership