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Gaming in a Nutshell: Unveiling Key Personas for Brand Engagement Helmi Abdalhadi, House of Gaming
‘Game Changers’ the new electriclime° film for Riot Games underscores strength of women in esports
MENA’s Sandsoft partners with Jam City to launch DC Heroes & Villains mobile game
In-game advertising recovers after a downturn in 2022
Sandsoft Games invests in racing game developer, The Tiny Digital Factory
Raptor PR appointed agency of record for emergent tech companies including MENA-based Sandsoft Games
Snapchat introduces first of its kind AR game: Ghost Phone
Wunderman Thompson and KitKat introduce the Blink Break, an AI-powered fun contest ArabAd's staff
Tremendous upsurge in App sharing and mobile gaming during Eid in the Middle East
Free Fire seeks to inspire with its first global brand campaign, Battle In Style
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