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Why brands need to focus on cultural relevance to succeed in Saudi Arabia
Ahmed Saadoun
Ahmed Saadoun, Senior Account Director, Virtue focuses on the importance of cultural relevancy for brands when they’re communicating in Saudi Arabia. He discusses some of the nuances that brands might …
What Gen Z want from brands? An actual Gen Z tells it all
What does GenZ want? There are plenty of quantitative surveys available but there’s nothing quite like a qualitative and experienced view, especially from a person of this generation who already …
ChatGPT and Bard Plugins — New revenue stream for eCommerce brands is the next opportunity for marketing measurement
Sue Azari
Lebanon advertising community: Those who remain
Iain Akerman
Dory Chamoun on revolutionizing the approach of ad agencies in Saudi Arabia
World Cup excitement outside the stadiums
Elias Wakim
The Handbook of Arabic Copywriting: On The Myth of ‘White Arabic'
Rani Amayri
Trends shaping sustainability innovation in seven Industries across the Middle East
ARTIFICIAL INTELLIGENCE is after all ARTIFICIAL
Azhar Siddiqui
Snapchat offers fans a new dimension to engage and celebrate during this football season
Vishal Badiani
How brands can help save lives
Abdalla Yousef
Building a sustainable and impactful addressable advertising strategy through inventory curation
Amelie Grenier-Bolay
