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- Ian Fairservice: 'The Decade of Saudi Creativity is Upon Us'
Ian Fairservice
Ian Fairservice, Chairman of Athar Festival and Managing Partner & Group Editor-in-Chief of Motivate Media Group, weighs in on the Saudi creative industry’s current state of play and the way …
- The Future of Work in the Age of AI
Karl Escritt, Like Digital & Partners
Digital tools can help individuals and organisations work more efficiently and effectively, without burning out or sacrificing work-life balance, says Karl Escritt, CEO of Like Digital & Partners.
- Proven Marketing Strategies that Propel Startups to Stardom Hedaa Ashraf Abd ElHamed, LA3EB
- Crafting a Compelling Brand Identity: Insights from Zena Hamdan, Founder & CEO of Against All Odds Zena Hamdan, Against All Odds
- Ali Rez on the Cannes Lions jury presidency experience – a first for the Middle East
- The great mismatch: What brands need vs what major PR agencies focus on Amani Ghanem, Keel Comms
- Will advertising’s glorification of AI ruin GenZ’s mental health?
- COP28 to drive demand for PR services in the UAE Firas Sleem
- Understanding Gen Alpha – Who are they and why do they matter? Aubrey Morota-Guiruela
- Technology and the pursuit of self-discovery Nadim Khoury
- Why brands need to focus on cultural relevance to succeed in Saudi Arabia Ahmed Saadoun
- What Gen Z want from brands? An actual Gen Z tells it all