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- ChatGPT and Bard Plugins — New revenue stream for eCommerce brands is the next opportunity for marketing measurement
Sue Azari
Following the recent announcements from OpenAI and Google around the release of plugins for ChatGPT and Bard, respectively, Sue Azari, Industry Lead E-Commerce at AppsFlyer, explains how these plugins can …
- Lebanon advertising community: Those who remain
Iain Akerman
- Dory Chamoun on revolutionizing the approach of ad agencies in Saudi Arabia
- World Cup excitement outside the stadiums Elias Wakim
- The Handbook of Arabic Copywriting: On The Myth of ‘White Arabic' Rani Amayri
- Trends shaping sustainability innovation in seven Industries across the Middle East
- ARTIFICIAL INTELLIGENCE is after all ARTIFICIAL Azhar Siddiqui
- Snapchat offers fans a new dimension to engage and celebrate during this football season Vishal Badiani
- How brands can help save lives Abdalla Yousef
- Building a sustainable and impactful addressable advertising strategy through inventory curation Amelie Grenier-Bolay
- The very real dangers of brand bidding and how brands can deal with it Artem Rudyuk
- What about consumer behaviour today? Roger Halaby