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Crafting a Compelling Brand Identity: Insights from Zena Hamdan, Founder & CEO of Against All Odds Zena Hamdan, Against All Odds
In the ever-evolving world of branding, Zena Hamdan, Founder and CEO of Against All Odds, shares her top tips and insights for startups and entrepreneurs. Drawing from her extensive experience …Ali Rez on the Cannes Lions jury presidency experience – a first for the Middle East
This year, Cannes Lions Jury line-up was like no other—for the MENA region at least. For the 70th edition of the Lions, Impact BBDO’s Ali Rez was to serve as …
The great mismatch: What brands need vs what major PR agencies focus on Amani Ghanem, Keel Comms
Will advertising’s glorification of AI ruin GenZ’s mental health?
COP28 to drive demand for PR services in the UAE Firas Sleem
Understanding Gen Alpha – Who are they and why do they matter? Aubrey Morota-Guiruela
Technology and the pursuit of self-discovery Nadim Khoury
Why brands need to focus on cultural relevance to succeed in Saudi Arabia Ahmed Saadoun
What Gen Z want from brands? An actual Gen Z tells it all
ChatGPT and Bard Plugins — New revenue stream for eCommerce brands is the next opportunity for marketing measurement Sue Azari
Lebanon advertising community: Those who remain Iain Akerman
Dory Chamoun on revolutionizing the approach of ad agencies in Saudi Arabia