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Short-form video helps supercharge the media mix and drive full funnel impact
Fragmented media consumption and rising advertising costs are making it harder for brands to reach and connect with audiences. Increasingly, advertisers are leveraging the power of short-form video to build …M&C Saatchi Beirut collaborates on Kadim Al Sahir's new album release ArabAd's staff
Aramex delivers a call to peace via its Ramadan campaign
'Driven by One Voice' campaign by Havas ME celebrates MG One with style and rhythm ArabAd's staff
‘Resistruments’ or when weaponry are repurposed to signal hope - a powerful campaign by ArtHelps and Jung von Matt for Ukraine ArabAd's staff
Portuguese video from Monção earns people’s vote as the World’s Best Tourism Film
People invited to choose the world's best tourism film
Cyberpunk 2077's Phantom Liberty music video: a fusion of live-action and CGI created by Juice & Michał Misiński ArabAd's staff
ACDelco new campaign by Havas ME turns into a hit and beats the charts ArabAd's staff
Yas Island Abu Dhabi embarks fans on a joy ride with cheerful remixed hit featuring Miami band
Industry experts share social media trends expected in 2023 ArabAd's staff
Karlssonwilker creates old-school arcade game to promote ADC 102nd Awards