Advertising
- Marketers are failing to measure the full impact of their marketing investments, finds WARC
Measurement is set to be a hot topic this year, with marketers battling multiple headwinds: the demise of third-party cookies, new regulations around sustainability reporting, and, of course, the growing …
- Ramadan in Numbers: Unpacking Key Viewership, Streaming and Advertising Insights
Elie Aoun
Elie Aoun, ex-IPSOS Media CEO, has been invited by ArabAd to be a regular contributor and share his expert opinion. Aoun will be unpacking timely topics in media and advertising …
- Fashion against Fascism: a powerful initiative to help online fashion retailers keep Nazi codes out of fashion
- UM and FP7 McCann KSA redefine cultural activation with Diriyah Season’s latest campaign ArabAd's staff
- Feer McQueen on forging ahead ‘quarter after quarter, slowly but surely’
- Georges Slim on the new normal: ‘adaptability, resilience, and flexibility’
- Maya Toutoungi of JoeFish: ‘Nothing normal about the new normal’
- Zeinab Abdul Sater of SSUP: ‘We are dedicated to navigating this complex landscape’
- Sami Saab: 'Fueled by creativity, we declare war'
- Hanadi Dagher on resilience and revival in the Lebanese PR sector
- Ghada Chehaibar: ‘The Lebanese market is calibrating’
- Marwan Arban: ‘Lebanon has strayed far from its illustrious past’
- Katia Yasmine: ‘Business in Lebanon remains slow and unpredictable’
- Diana Georges on TBWA\RAAD’s commitment to disruptive ideas and resilience