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- LG Electronics kicks off ‘Life's Good’ global campaign, with a message of optimism and a refreshed brand identity by Wolff Olins
LG Electronics has unveiled its brand-new ‘Life’s Good’ campaign globally, embarking on various ‘Brand Reinvent’ initiatives, in partnership with global branding consultancy Wolff Olins.
- Global ad spend to top $1trn for first time next year, as per WARC forecast
WARC has today published 'Global advertising spend outlook 2023/24: Withstanding Turbulence'. This new analysis is based on data from 100 markets worldwide and offers a complete picture of the global …
- Oscar winning director, Tom Hooper and Folk Wunderman Thompson capture the spirit of Irish rugby squad in new Vodafone campaign
- A new era of programmatic advertising beckons but questions remain whether advertisers are prepared
- McDonald’s introduces streetwear collection in collaboration with British skate brand PALACE ArabAd's staff
- Jury of leading marketers to select 2023 One Show CMO Pencil winner
- How Etihad Airways completed its mission of the skydiving orchestra stunt
- LUX takes a stand against sexism through an inspiring campaign by PIMO ArabAd's staff
- Pizza Hut's 'My Box' campaign by Publicis ME invites customers to set their own terms & conditions
- Expo City Dubai shares its bold vision of a sustainable future in a film by Saatchi & Saatchi MEA
- WPP honored with three New York Festivals Advertising Industry Awards
- Data-driven advertising key to reaching back-to-school shoppers in the UAE Terry Kane