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Ghada Chehaibar: ‘The Lebanese market is calibrating’
For Ghada Chehaibar, CEO of Purple advertising agency, in Lebanon, “there are moments of optimism that surface only to be swiftly replaced by a strong sense of uncertainty that unfortunately …Marwan Arban: ‘Lebanon has strayed far from its illustrious past’
“The era when innovative advertising campaigns like Exotica and Almaza dominated outdoor and TV spaces is long gone”, states Marwan Arban, CEO, ORIGIN who explains in this talk with ArabAd …
Katia Yasmine: ‘Business in Lebanon remains slow and unpredictable’
Diana Georges on TBWA\RAAD’s commitment to disruptive ideas and resilience
Rola Ghotmeh: ‘We adapt and move swiftly’
Hana Khatib: ‘The return to normalcy remains a small prospect’
Moe Minkara: ‘In Lebanon, it is a live day by day situation’
Assaad Kassis on rebuilding a thriving advertising industry in Lebanon
Roger Sahyoun on the Network's Leap in Lebanon's Advertising
Gray Mackenzie’s Ralph el Kahi: ‘Still room for growth within the supermarket sector in Lebanon’ Ghada Azzi
2023: A year of “middles” in the Lebanese market Tarek Chemaly
Advertising Investments in Lebanon in 2023: A Remarkable Leap Forward Naji Boulos, IAA Lebanon