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Samer Abboud: ‘We’ve been actively working to revive Lebanon’s status as an international hub’
Samer Abboud, Memac Ogilvy Regional Chief Growth Officer, MENA and Regional Managing Director, KSA/Lebanon/Iraq, explains how they managed to reel from Lebanon’s current socio-economic crisis, while he gives us a …
Joe Ayache: ’Lebanon’s creative talent is mobilized for the foreign markets’
Joe Ayache, Managing Director / Partner, a&a Porter Novelli and President of the IAA – Lebanon Chapter, assesses the state of Lebanon’s ad industry during the year 2022 and shares …
Assaad Kassis: ‘Current tactical spending reflects the market situation in Lebanon’
Walid Kanaan: ‘Lebanese talent is extremely essential for the marketing culture in the MENA’
The last picture show? On Lebanon’s film and production sector
Iain Akerman
Lebanon Advertising Investments in 2022: the figures
Naji Boulos
2022, this was the year that was for Lebanon’s ad industry
Tarek Chemaly
‘Shrine Saviors’, a road safety campaign like no other – by Impact BBDO for Yokohama tire
ArabAd's staff
The big comeback of the Pikasso d’Or Awards celebrating best OOH campaigns
ArabAd's staff
Tide’s ‘Brightening Billboards’ illuminate Beirut
ArabAd's staff
Greenpeace introduces ArzePay, a payment solution that helps prevent cedar trees' extinction
ArabAd's staff
Symbology at its best – Almaza Bay launches in Batroun with a brand identity you just can’t ignore
ArabAd's staff
