TAGS
- How Etihad Airways’ Black Friday campaign by Impact BBDO delivered amazing results
Impact BBDO tapped into the shoppers’ mindset to create a clever search takeover that propelled Etihad Airways to record-breaking sales during Black Friday (29 November).
- Kinokuniya and Saatchi & Saatchi launch 'Offset Boxset', an initiative that merges reading with environmental responsibility
Saatchi & Saatchi’s newest campaign for Kinokuniya - 'Last Chance to Read'- was launched yesterday at Kinokuniya in Dubai Mall.
- Social Media advertising on the rise since 2017
- Sobha Realty unveils stunning 3D Anamorphic ad in Dubai
- Production company FAMILIA expands footprint into the Middle East
- The Immortal Awards unveils its 2023 winners
- Tala Saleh on Tayb’s enthusiasm for innovation and strategic branding
- The One Show Brag Bot invites the ad industry to celebrate wins unashamedly
- Publicis sends its One-to-One Wishes to each and every member of its team ArabAd's staff
- Desktop video ads facing another year of decline
- Pete Lysak: ‘Saudi Arabia, a market open to the new and the brave’
- The Creative Floor Awards opens for entries and announces this year’s distinguished jury